Because V Magazine have given anyone and everyone the power to digitally strip her!
We can speak about economics and the recession, be it the fact that its still here or the hope that things are getting better. But, personally I feel over the last twelve months that as a woman we are suffering a gender recession. By this I mean that we are actively undoing the decades of hard work we have undergone to prove our worth and be recognized as equal to our male counter parts. We have gone from the suffragettes and women’s liberation to full blown feminism, we have fought against sexual innuendos and sexual harassment in work and just as we seem to be getting places we ourselves have objectified ourselves and are promoting ourselves as objects of sexual desire willing to perform any act nude or semi nude to evoke a reaction from a male audience to gain approval, attention, sensationalism and publicity. Even our most successful, talented and beautiful women are turning to nudity to objectify themselves and the sad thing is that although its degrading they don’t seem to see it as so.
This new Cover of V Magazine completely and utterly outraged me. It got my back up and I found it much more scandalous that any of Miley’s performances which i must admit I find mild compared to the antics of Rihanna. The idea of being able to scroll your mouse over an image to undress the actress as much or as little as you like is beyond scandalous and is absolutely degrading, dare I go so far as to suggest that its seedy and perverse. This is not the new cover of Playboy might I add but the cover of a well respected fashion and art magazine. V Magazine was launched in September 1999 and has since become both a printed publication and an online digital magazine. On their website in the about section this is what they say V is all about “V is large-format and visually-driven, international in scope and collaborative in spirit. V is a magazine about fashion with a capital F and all the things that go with it: art, music, film, architecture…you name it... V is a place where uptown meets downtown, celebrities mingle with total unknowns, high art converses with underground culture. Chic, wacky, fun, fabulous…in a letter V” And might I add surprise, surprise the editor is a man. I’m sure that they will claim that this is some attempt at fashion meets art, but i’m sorry i didn’t come down in the last shower. We all know that sex sells but this is totally perverse in my humble opinion.
In direct comparison to this highly sexualized and softly pornographic cover here is the cover to the current Playboy magazine. A mens magazine infamous for its pornographic imagery, its cover featuring another Kate features less nudity and less scandalous female degredation than that of V Magazine. The title of the magazine "Why can't Kate Upton keep her clothes on?" is demeaning enough without the removeable clothing action.
Mild I know compared to the covers of mens magazines today, but the shocking part is that it is very mild in comparison the the cover of V magazine a fashion and “art” publication.
As a matter of fact V Magazine have taken this derrogative campaign even further and put feminism and my gender back roughly 50 years by pruducing limited edition strip and flip pens and heat reactive stripping mugs in commemoration of the cover. This is a respected publication not a street corner tacky tourist shop or 1950's top shelf magazine.
Correct me if I am wrong but I thought that the main purpose of fashion and art publications were to empower the reader be they male or female. To culture us to an extent and to inspire and stimulate our minds, not the male groin region, with aesthetically pleasing images and insightful and challenging articles. And to upon occasion make us wish we could drop a few pounds and use photoshop as well as the professionals. I am well aware that sex sells and that that has always been the case, however, I fail to see how it takes sex to sell a fashion and art magazine. I find the motives behind a cover like this irresponsible and questionable. There is nothing in this image to empower anyone just a clear message that women are to be objectified as purely sexual entities, and that our value lies soley in the measures of our curves, the perkiness of our breasts and how well we look in lingerie. If Kate Upton wants to show us her curves believe me I welcome her to do so however the relevance to a pin up peep show on the front of a digital fashion and art magazine is lost on me. It simply is not the right platform for images of subjective sexuality.
It is not so strange that if this had just been an image of Kate in her lingerie it would not have evoked such a reaction in me. Its the interactive capacity of this image that really gets my back up! To give any Tom, Dick Harry or Sally for that matter the ability to strip Miss Upton to their pleasure is the definitely a step too far. It takes it from expressive to repressive and clouds the whole thing in sleaziness. One comment on the magazines Facebook page defends the image by stating that it is a riff on a vintage stag magazine and that those of us who take offense to it should ‘Get a grip’, you see there in lies the problem for me because this is not a vintage stag magazine this is a very modern digital fashion magazine.
This post was nominated for Best Blog Post 2014 in Blog Awards Ireland please click here and select ZeeRailed from the list to vote.
Images from vmagazine.com, playboy.com and tumblr.com